Leerdammer
Turning cheese holes into a whole personality for Leerdammer.
Social MediaInfluencer MarketingCreative ConceptsDigital AdvertisingCopywritingGraphic Design
Overview
About the Project
Lactalis BH introduced Leerdammer, a semi-hard cheese known for its distinctive holes and rich, nutty flavor, to the local market in the summer of 2025. The goal was to launch the brand on social media with a personality-driven, playful tone that reflects its lighthearted character.
Building on Leerdammer’s recognizable yellow-and-green visual identity and iconic holey texture, we developed a bold and humorous communication style.
Strategy
Starting Point
Launching a new food brand on social media meant balancing strong visual recognition with a distinctive brand voice that would stand out in a crowded digital space.
- Introducing a completely new brand to the local market
- Building recognition around Leerdammer’s distinctive visual identity
- Translating the playful, humorous character into engaging social content
Campaign Impact
Performance & Engagement
1.6M+Video Views
500K+Accounts Reached
22K+Engagements
SilverNo Limit 2025 Award
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