Marketing•November 2025
A Century of Change: The Evolution of Marketing and What Comes Next

From print billboards and street leaflets in the early 20th century to AI algorithms and immersive web experiences today, marketing has continually adapted to where human attention gravitates.
Yet despite massive shifts in media formats and tools, the fundamental psychological triggers remain identical: trust, belonging, curiosity, and emotional resonance.
As we look toward the next decade, technology will continue to automate execution, making genuine human insight and storytelling rarer and far more valuable.